-- an interview with artificial environment equipment co., LTD., chairman of hangzhou big yuan Yuan Minghua Sir There is a mountain Uplift the thick/have a mountain snow area plateau charm of the plateau snow area/that is the mountain, / force on the roof of the world's sacred/it's giant wings/it is immortal quality/it is a paean of life/oh, that a university of absolute love from the sacred xuefeng/among the rippling west lake/oh, the mountain, the sacred mountain, / wind and rain accompanied by changes in temperature to know/oh, mountain, mountain forever/I wish you fly wings, noble high/may you enduring quality, long standing and well established/wish your life singing, agitation and loud/oh, the mountain, the sacred mountain/oh, mountain, mountain si/forever forever mountain, forever...... - the eternal mountain, This song by big yuan (Yuan Minghua pseudonym) creators of the eternal mountain ", the powerful atmosphere, the style of the plateau and charm to the beautiful west lake, achievement the great yuan, also made with the mountain, for the soul of hangzhou big yuan artificial environment equipment co., LTD.On March 28, 2009, journal of cb newsroom came to hangzhou, walk into the mountain, from the mountain, deep devotion and temptation! With pious heart compose the mountain culture Editor: as a Tibetan people and businessmen, how do you think of devotion? Yuan: I call the pious, generally refers to a kind of life attitude, supreme state is a kind of spiritual pursuit, and often in an unconscious or inaction of the natural state.Such as tibetans, their hardship, in snow and ice, upon the life-size oil, go to the mountain, to rinpoche qi, harmony fault to manasseh, revolving around mountains lake to go there, and even exhausted their life work.So I think that the core of enterprise culture is one such unremitting pursuit of spirit, is the spiritual kernel externalization of all link in enterprise, the dribs and drabs to act.Companies can do this level, the more to do better, do more and more strong, and can get endless wealth based on brand.If the brand is itself, the enterprise culture is the image of the people.And the product quality is the health of the people after service is health care doctors, research and development center should assume the responsibility of the avant-garde scientists. Editor: how do the mountain, with a pious heart to write culture? Said big yuan: all businessmen no early, without the use this sentence at the beginning of the reform and opening up of China's most appropriate, then what do you want to do business with the money fast, not to think about what the enterprise culture.Finally woke up and began to pay attention to enterprise culture construction, enterprise development to a certain stage, the enterprise culture construction is indispensable, the compete of enterprise culture will eventually decided to enterprise, and restricting the brand.These statements are true.Actually, no matter you admit it or not, any enterprise from it to create the first day, even in the brewing at the beginning, the enterprise culture existed.Since ancient times, no matter China and foreign countries, the outstanding enterprise and successful brand, has been proved that. The mountain, starting from the day it was born, will have risen up to this point, and make unremitting efforts in practice.However, neither the songs of the enterprise mission, the purpose of the enterprise, the enterprise, business magazines, VI image of the building, or a series of decisions positioning, including management, marketing, after-sales service measures, etc., seems to be just fur.If a person can't find one's own soul, decorate with any dress in vain, any learning without direction.So we are glad that he's finally found his own circle, found belongs to own the core of enterprise culture, with a heart of godliness.With the center of the circle, the boundless extension have ownership of the circumference of a circle with direction and goal, extends the decision-making in the process of locating, a series of policies have the aim, "he said.And evaluate a kind of enterprise culture, and in this culture support ACTS as a pioneer of the brand, ultimately depends on its contribution to the world and the people, contribution to the development of the society, the contribution to the progress of civilization.The mountain is a small business, cannot be compared with large enterprises, also do not have comparable, but in the hot water heating gas boiler for the emerging industry, we have the confidence to lead the progress and development in the near future. With pious heart casting mountain is the highest quality Editor: research and development technology is one of leading
enterprises in the market competition of the "sword", so what is the
"edge" of the mountain? Yuan: enterprise culture construction, and construction market, and
brand construction, quality is always the most intuitive reflect one of the
most important aspects.Watch like a temporary, quality can decide how far
way.Here refers to the product quality in the first place.I think in the
present Chinese market deals with the quality of the hot water heating furnace
burning gas, keywords are: research and development team, the upstream
component suppliers and production process control and BaoZhangLi after-sales
service.The mountain's strategic vision is used to build the r&d team.There
are the core of professional research and development personnel 6 people, the
enterprise itself to participate in research and development team a total of 12
people, combined with the relevant professional consultants and foreign aid
strength of colleges and universities employed a total of 18 people.The team,
there are control, gas experts, nc, cold punching die experts, "expert of
refrigeration, hvac, electrical and mechanical integration experts, such as
machinery manufacturing experts.The team can guarantee our product technical
level is the industry leader.Such as the Vatican's wall-mounted gas furnace and
other similar products at home and abroad about one-third compared to saving
energy consumption, it is this team's unique contribution.Has won four national
patents, including two patents of invention, and earlier this year to declare
the patent of nine. Editor: so, with this exploit market "sword", how can you
make it in the later development of drawbacks? Yuan: this involves a quality control problem, as an emerging
industry, upstream parts supplier chain in disordered chaos, same quality
control is particularly difficult.In order to strengthen the control, so far we
have invested 2.68 million in the upstream suppliers mould, maximum supply in
accordance with the technical requirements of our r&d team, it's like
simple procurement and assembly pull open the distance. At the same time, we stepped up testing of all components of the
supply, added with all outsourcing parts corresponding detection equipment, and
comprehensive import ERP management system, any a link error, research and
development center all do have the right to order to suspend
production.Similarly, every link of assembly line work is directly responsible
and supervision responsibility, and everyone has to sign recognition.Once the
product problems in the terminal, can check it against each workstation.At the
same time, we are continuing to expand enterprise internal industry chain
front, there are sheet metal pieces, copper pieces, plate change, water pump
and so on have been incorporated into independent supply chain.Our vision, in
the near future, the other major parts supplier will become our close partner,
rather than a single business relationships, as much as possible in order to
eradicate the quality hidden trouble. With a pious heart to create a first-class brand Editor: why company named the mountain, for the brand image? Big yuan: the mountain, is a story from the snowy plateau, is I to
the mountain, a special kind of complex.Is located in the roof of the world's
Tibet ali plateau mountain, mountain, rinpoche's the center of the world, is
the world's religious believers mind beside it and manasseh huiyong, harmonious
and perfect combination of fault, known as the world's first "mountain
sacred lake".To Lhasa in 1988, I Tibet, where they met the famous writer,
the Netherlands, and became friends with him.There read his gang's attraction,
in shape, also more than a myth in my mind, years later, when I was in building
their own mountain, the lure of the "mountain" is naturally became
the slogan of the mountain, at the same time also is our big brand products. Editor: do you think the current domestic cb in a state of how the
development of the market?Homebred brand wall hanging furnace wall hanging
furnace pressure how to break through the foreign brand? Big yuan: now everything seems to be full of variables.Variables in
terms of gas heating furnace hot water industry, because of the global
financial crisis is not just that simple.I the image of the parable is this
market is still in the phase of the spring and autumn period and the warring
states period, diverging thought and their exponents are welcome, but good and
evil people mixed up more concern.Just think national standards enforced, even
if the part of a cottage industry of small stall out, but if poor regulation of
unfair competition will persist, market turmoil will continue to
spread.Americans themselves, also is to let ordinary people do not recognise
domestic state-owned brand one of the reasons.Moreover, since 2003 the national
west-east gas was intensified, domestic hot water heating furnace burning gas
market gradually formed after the international brand continuously to enter the
Chinese market, after the cultural revolution, has experienced the poor Chinese
people enthusiasm for foreign brands inertia of irrational, also caused the
state-owned brand creation of hardships. In fact, the international big brand also is full of variables.I
admit, a few years earlier appearance of European brands in the Chinese market
is good, in addition to the water, its quality is good.But in the second stage,
the europeans were at home to use the 100 euros for purchased parts with 100
yuan in China, should not be still the old price to sell to Chinese
people.Enter the third stage, the europeans just entering the territory of
China to buy land cover plants, with China's labor force, China's parts
assembly machine, although European management a set, but recently, the
European quality is difficult to optimistic.Don't mean to say a
"crisis" as the "machine"?Personally, I think the Chinese
and foreign economic environment at present, the Chinese to create independent
international brand is ripe.Chinese people should have this consciousness.The
Chinese people should be proud.The so-called national spirit should also be
reflected in this respect.Watch others south koreans, streets run the basic is
a Korean car.Said this, not petty, but should have this spirit.Is the quality
on the market, is about service, price, this is the brand keywords. Editor: why company named the mountain, for the brand image? Big yuan: the mountain, is a story from the snowy plateau, is I to
the mountain, a special kind of complex.Is located in the roof of the world's
Tibet ali plateau mountain, mountain, rinpoche's the center of the world, is
the world's religious believers mind beside it and manasseh huiyong, harmonious
and perfect combination of fault, known as the world's first "mountain
sacred lake".To Lhasa in 1988, I Tibet, where they met the famous writer,
the Netherlands, and became friends with him.There read his gang's attraction,
in shape, also more than a myth in my mind, years later, when I was in building
their own mountain, the lure of the "mountain" is naturally became
the slogan of the mountain, at the same time also is our big brand products. Editor: do you think the current domestic cb in a state of how the
development of the market?Homebred brand wall hanging furnace wall hanging
furnace pressure how to break through the foreign brand? Big yuan: now everything seems to be full of variables.Variables in
terms of gas heating furnace hot water industry, because of the global
financial crisis is not just that simple.I the image of the parable is this
market is still in the phase of the spring and autumn period and the warring
states period, diverging thought and their exponents are welcome, but good and
evil people mixed up more concern.Just think national standards enforced, even
if the part of a cottage industry of small stall out, but if poor regulation of
unfair competition will persist, market turmoil will continue to
spread.Americans themselves, also is to let ordinary people do not recognise
domestic state-owned brand one of the reasons.Moreover, since 2003 the national
west-east gas was intensified, domestic hot water heating furnace burning gas
market gradually formed after the international brand continuously to enter the
Chinese market, after the cultural revolution, has experienced the poor Chinese
people enthusiasm for foreign brands inertia of irrational, also caused the
state-owned brand creation of hardships. In fact, the international big brand also is full of variables.I
admit, a few years earlier appearance of European brands in the Chinese market
is good, in addition to the water, its quality is good.But in the second stage,
the europeans were at home to use the 100 euros for purchased parts with 100
yuan in China, should not be still the old price to sell to Chinese
people.Enter the third stage, the europeans just entering the territory of
China to buy land cover plants, with China's labor force, China's parts
assembly machine, although European management a set, but recently, the
European quality is difficult to optimistic.Don't mean to say a
"crisis" as the "machine"?Personally, I think the Chinese
and foreign economic environment at present, the Chinese to create independent
international brand is ripe.Chinese people should have this consciousness.The
Chinese people should be proud.The so-called national spirit should also be
reflected in this respect.Watch others south koreans, streets run the basic is
a Korean car.Said this, not petty, but should have this spirit.Is the quality
on the market, is about service, price, this is the brand keywords. |
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